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Privacy policy

What happens with your personal details?

1. Introduction

Van der Valk Corporate Sales processes information about people on a daily basis. Van der Valk obeys the law. Van der Valk respects the privacy of the persons, the obtained information relates to and treats the information strictly confidentially. In this privacy statement we explain which personal data Van der Valk processes and for what purposes. This privacy statement also applies to all Van der Valk Exclusief hotels, and restaurants that fall under the responsibility of Van der Valk Exclusief, as well as affiliated companies. The privacy statement does not apply to the processing of personal data by third parties, such as companies and / or websites that offer travel arrangements or travel packages. We encourage you to read the privacy statement carefully.

Van der Valk Corporate Sales located at Parallelweg Zuid 185, 2914 LE Nieuwerkerk aan den IJssel, Chamber of Commerce number 27377606, e-mail address:, is responsible for the processing and storage of your personal data. If you have questions about the content of the privacy statement, please contact

All entities, mentioned above will be hereinafter called “Van der Valk Exclusief”.

2. Personal data

Van der Valk Exclusief processes various types of personal data for different purposes. See below for further details.

Guest registration
In order to book an overnight stay at one of the Van der Valk Exclusief Hotels or rent one of the meeting rooms at Van der Valk Exclusief Hotels, the hotel needs your gender, name, address, place of residence, telephone number, e -mail, arrival and departure date besides your payment details. Van der Valk Exclusief collects these data and passes them on to the right hotel. We may also request additional personal data from you for the performance of our services, such as your nationality or guest preferences. We only process health data based on your consent, which allows us to offer better service to you, e.g. in terms of disabled access. These data are only used internally and they are not passed on to other organisations for commercial purposes.

Van der Valk Exclusief account
In order to make a booking, we create an account. This way, bookings and information requests for a follow-up visit are easily to access, change and cancel. To create an account, we ask for your gender, name, address, place of residence, telephone number and e-mail details. These personal data are encrypted before they are stored in our database.

Van der Valk Exclusief app
You can download the Van der Valk Exclusief app for free. Through our app you can easily and securely make a reservation. Furthermore, it is possible to pay bookings that were already made through the app. You need a Van der Valk Exclusief account, which can be created in the app.

(Direct) Marketing
In order to make offers that interest you, we collect commercially interesting information about people, such as demographic data. We do so by setting cookies. We may collect information about you from third parties, including information from our partners and social media sites in accordance with your settings on such websites.

Social media
Van der Valk Exclusief can be found on various social media, including Facebook. Van der Valk Exclusief uses social media plugins on its website. When you click on one of these buttons and you register with your social media account, information is shared with the social media website and possibly shown on your profile. Additionally, we may use your personal data when you use functions on the websites and / or social media apps, such as a "Facebook-like". If such a function is used by you, we may obtain your personal data through our social media in question.

Contests and promotions (personal data)
Van der Valk Exclusief often organizes competitions and promotions. If you respond or participate, we will ask for your personal details. These are used to inform the prizewinners, to carry out the contest or promotion and to measure the response.

Selection procedure
Van der Valk Exclusief collects and processes data from applicants through personal contacts, by mail, by e-mail and / or telephone conversations. We collect, among other things, the name, gender, contact details, motivation letters, information about the level of education and the job history of the applicant. This information is relevant to the completion of the application procedure and will be removed no later than 4 weeks after the procedure has cone to an end. Only with your permission, Van der Valk Exclusief may store your personal data longer in its records, so that you may be contacted again in the future.

Van der Valk Exclusief also processes personal details of employees, as part of the employment contract and on a legal basis. For information on the processing of employees' personal data, please refer to the personnel manual of the entity you work for.

3. Recipients

We do not share your personal data with companies, organizations and individuals outside Van der Valk Exclusief, except in one of the following circumstances.

With your permission

With your permission we can pass on your personal data to other parties. Permission is only valid if it is clear what your permission implies and what the consequences are.

For external processing

We provide personal data to our partners so that they can process data for us, based on our instructions and pursuant to our privacy policy and other appropriate confidentiality and security measures. With “our partners” we mean, among other things, our IT suppliers and manager of the CRM system.A list of all external parties that cooperate with Van der Valk Exclusief can be found below:

  • Amadeus
  • BIMBIM Bikes
  • Coosto
  • Copernica
  • Cycleshare
  • Facebook
  • Google Analytics
  • Google Hotel Price Ads
  • Helpscout
  • Ingenico (Business2you)
  • Kamer van Koophandel
  • Oakyapp
  • OK Betalen
  • Online Dialogue
  • PayByLink
  • Redhotminute
  • Regioboeket
  • Revinate
  • Roomserve
  • SMTPeter
  • Trengo
  • B.V.
  • Valk Business B.V.
  • Van der Valk Internet B.V.

Execution of an agreement

Provision of your personal data to third parties is permissible when this is necessary to fulfill our contractual obligations towards you. Part of this is processing your reservation. If it is necessary for the payment of bookings, we use a third party for the handling of online payments. We can also use your personal data to give effect to the amenity booked by you.

For legal reasons

We share personal data if we believe that disclosure of the data is necessary to comply with applicable laws and regulations, legal procedures or requests from government authorities.

Legal obligation

If a legal obligation requires this from us, we will provide your personal information. As an example, the police might request information from us, as part of fraud investigations. Or the tax inspector has the right to claim all the information required to levy taxes on the grounds of Article 47 of the General Law on State Taxes. Van der Valk Exclusief makes arrangements with the recipients of your personal data to ensure that the personal data are protected and treated confidentially.

4. Storage time

We do not store your personal data longer than necessary, unless there is a legal obligation to keep your personal data longer. Our basic principle is that we only retain personal data for as long as necessary to provide you with our products and / or services. After this we will delete your personal data as far as possible. Within this scope, the Van der Valk Exclusief Account created by you will be deleted after an inactive period of 5 years, due to the duration of the Valk Loyal promotions that you can use for 3 years as an account holder. If you have provided your e-mail address (possibly through your account) so that we can keep you informed of our services, we will still keep your data for that purpose.

5. Transfer of personal data outside the EU

Van der Valk Exclusief can transfer your personal data from the Netherlands to other countries. Countries within the European Economic Area (EEA) have an equivalent level of protection of personal data as the Netherlands. In compliance with the general requirements from privacy laws and regulations we can pass on your personal data to countries within the EEA. We can do this, for example, within our group for the benefit of good business operations. Outside the EEA, we will only pass on your personal data if there is an appropriate level of protection. Van der Valk Exclusief uses model contracts that have been approved by the European Commission for this purpose.

6. Cookies

Van der Valk uses cookies. A cookie is a small text file that is stored on the (electronic) device of the visitor when he visits the website for the first time. Cookies aim to collect information about someone, the website or statistics. Some cookies also have the purpose to improve the user experience of the website.

Types of cookies

We make a distinction between functional and non-functional cookies. We always set functional cookies. These are necessary for the website to work properly. Non-functional cookies process personal data beyond your range. Particularly these enable us to improve our services. They allow us e.g. to measure how often our website is used and what information visitors are looking for. We always ask your permission for requesting non-functional cookies.

We use the following non-functional cookies.

Analytical cookies

With analytical cookies we collect statistics about the visitors’ use of the website. By measuring website usage, the website can be improved for the benefit of the users.

The following data are stored, among other things:

- - the IP address, which is made anonymous;- - technical characteristics, such as the browser you use;- - from which page you came to the web store.- - Tracking cookies

These are cookies that are set to identify an internet user on a website. By setting tracking cookies we can keep track of which internet pages you visit. From the information about your website visits we can deduce what your preferences and interests are. On this basis we can make send you personal offers.

Advertising cookies

We use advertising cookies to display personalized advertisements and to measure the effectiveness of an advertising campaign. The advertising cookies are necessary to actually show the advertisements.

Block and delete cookies

If you do not want our website to store cookies on your computer, you can indicate this in the cookie notification that you will see during your first visit to our website. Have you accepted our cookies before? Then you will no longer see this message and you will have to delete the cookies yourself (if desired).

Cookies used by thrid parties

Van der Valk Exclusief uses services, offered by the third parties mentioned below. These parties can also store cookies on your device while you use their services. Van der Valk Exclusief uses:

  • Facebook Connect
  • Facebook Pixel
  • Google Analytics
  • Google Tag Manager
  • Hotjar
  • Vimeo
  • Youtube

You also have the option to block the setting of cookies through your browser. Do you block all cookies? Then our website functions less well. We recommend that you selectively disable unwanted cookies. This can be done in your browser settings.

7. Your rights

You have a number of legal rights towards us: inspection, correction or supplementation, data exchange, restriction of processing, transfer of digital data and the right to object. Below we will explain these rights, besides how you exercise these rights towards us.

Right of inspection

At your request we will inform you in writing whether we process personal data of you. With your request you must identify yourself by means of a copy of your driving license or identity document. In our response we explain which personal data we have processed or process from you, and we will provide you with a copy of it. We also explain for what purposes the data are or are being processed, with whom the data are shared, how long they are expected to be stored, and what other rights you can exercise.

Improvement or addition

If you have received access to the processing of your personal data, you can ask us to correct inaccuracies or to fill in incomplete information. We motivate our response. If we decide to improve, you will receive an additional statement from us. This statement will also be sent to any recipients of your incorrect or incomplete data.

Deletion of data

You can request us to delete your personal data in our systems in one or more of the following cases:

  • the personal details are no longer required for the purposes for which we have processed them;
  • you withdraw your consent for (further) processing, and there is no other basis for processing;
  • you make a well-founded objection, and there are no compelling reasons not to honour your objection;
  • the personal data have been unlawfully processed by us;
  • we must delete your personal data on the basis of a legal obligation;
  • we have collected your data by means of mobile telephone or internet services;

Restriction of processing

If you have reported an inaccuracy or incompleteness in your personal data to us, you may request us to restrict the processing as long as we have your request pending. You may also request us to restrict the processing of your data if you believe that we are processing your data unlawfully or do not need it, or if you have objected to (further) processing of your data. After having received your restriction request we will only process the data after obtaining permission or for important reasons (such as legal proceedings).

Transfer digital data

If you have provided personal data to us in a structured, traditional digital file format, and we have processed your data with your consent or in the execution of an agreement with you, you have the right to request a copy of this information. In those cases, you can also ask us to forward your data directly to another service provider.


At all times, you may protect yourself against the processing of personal data that concern you. This applies in particular to profiles that we have created based on your personal data. We will cease processing your data after having received your objection, unless we can provide compelling legitimate reasons that outweigh your interests, rights and freedoms. If we process your personal data for direct marketing purposes, you may object to it at any time and we will immediately cease processing them.

Exercising rights

If you want to use one or more of your rights listed above, you can only contact us through the following email address:,. Within 4 weeks, Van der Valk Exclusief will decide about your request, unless we will notify you - within that time period - that we need a little more time. Are your personal data processed on the basis of your consent? Then you have the right to withdraw your consent. Any withdrawal of your permission will not affect previous processing.

6. Liabillity

Despite the care and attention paid to the management of this website, it is possible that the site contains incorrect information. Van der Valk Exclusief cannot be held liable for technical or editorial errors that occur in this website, nor for any consequential damage resulting from the use or the temporary unavailability of this website or the links to the websites of third parties.

7. Complaints

Do you have a complaint about the use of your personal data? Please, note the complaints procedure with the Dutch Data Protection Authority. This authority is authorized to take note of your complaint.

8. Questions?

Do you have any questions? Send you question in an e-mail to:,.

This privacy statement is pursuant to the Dutch General Data Protection Regulation. We reserve the right to periodically update this privacy statement. The latest version is published on this page.

Version: May 2018